I Bought the Viral TikTok Sweater. Here’s Why You Shouldn’t (or Maybe You Should)

In defense of personal style in a viral age.

I did it too. Just yesterday, I bought the J.Crew Rollneck sweater… the one suddenly selling out in every color because TikTok girlies collectively decided it was the it item of the moment.

Now, in my defense, I own a lot of sweaters from J.Crew and decided this purchase wasn’t radical for me. But, the internet is powerful like that: it can take an over…